Telling the right story.
In my previous career as CEO of a company importing high-tech equipment from Germany, I came to realize that we had a marketing problem: our photos weren't telling the right story, so our words didn't matter. Prospective clients weren't reading them. Solving this problem is what got me into photography in the first place. Because I've been on your side of the table, I can understand what you, as a commercial client, may need.
Connecting the right clients.
As we explained on our home page, we believe that images lead and words close. Your marketing materials may use all the right words; if the images you use don't create an immediate connection, your words lose impact or, worse, never get seen by your prospects at all. If you are looking for unique high-end commercial photographs of your products or settings, you came to the right place. While your need for commercial photography is as unique as a snowflake, every commercial image has one job and one job only: to attract the right client and to tell a story that connects. And the better the visual story is, the easier it will be to sell your product. If the photos already say that your product or setting is high value, clean and well thought-out, your sales force won't have to.
Good visuals establish credibility.
Getting good visuals is one of the most affordable ways to gain credibility and attract the right clients to your business. I know for sure that I've helped to put companies on the map through the visuals I created for them. Yes, they still had to do the work and deliver on their marketing promises, but they relied heavily on stunning visuals to build their initial client base. I just love to see things grow, and I take pride in the success of my commercial clients.
Great commercial photography creates a perception of quality.
Look at it upside down: a poorly composed photo that shows bad lighting makes your product look sub-standard and cheap. Because of that, customers will not associate value with you and your brand. Because of that you will have a harder time sustaining a decent price point. So, poor perception, poor margins, - good perception, good margins. I have experienced that in my career many times over.
We do best when we know what your marketing message is.
We then can craft business photography that reinforces your marketing message. While your marketing copy still needs the words to describe what you are saying, a great business photo will tell your story in a fraction of a second. You may have heard that people usually have two reasons for any action: one that sounds good, and the real reason. We can help with that in a unique way. Our advertising photos can attract your clients and draw them right in emotionally, while your words intellectually explain all the logical reasons to justify a client taking the next step.
Just like we do here.
Going forward.
Let's get together and conceptualize what role great photography can play in your marketing and sales challenge. If you believe that good, solid, well-crafted photos can help your branding, please call the studio at 603.673.8200 to set up a free conceptual meeting. We would love to talk to you to find out if we can work together. If not, that's OK too. But then, we'll know.
