8. SHADOWY = SHIFTY

Dramatic lighting has its place. That place is not the world of headshots.

With one side of his face in deep shadow, our financial guru now looks shifty. He has something to hide. No one wants to do business with someone they can't trust.

Compounding the problem, he's now turned too far away from the camera. He's disconnected from the viewer.

This headshot is doing the exact opposite of what you want it to.