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Rookie Mistakes Even A Pro Can Make

Headshots aren't just pretty pictures

The bottom line is that an executive headshot is not a portrait, and it shouldn't look like one. If you have your headshot done by a professional photographer who specializes in portraiture and doesn't understand the difference between the two, you could end up with a pretty picture - and with a headshot that doesn't connect you to your target market.

COMMON BLUNDERS

Examples

Let's break it down

The first thing we think about is: who does your ideal client need to see?

Because that's what your headshot is really all about - telling your ideal prospective client, "I am the person you want to do business with." First impressions are formed in fractions of a second, and most people won't look beyond them. They'll just look elsewhere.

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Executive Headshot Done Right

Katherine looks polished, confident and approachable. Her wardrobe and hairstyle show her professionalism. Her expression is open and friendly, without being flirty. The lighting and camera angle put the focus on her face, where it should be. Her readiness to listen is conveyed. The angle of her body, the tilt of her head, and her eye contact all engage a potential client.

You'd let her represent you in court, cure what ails you, or do your taxes. Her competence speaks for itself.